The Marketing side of inventory management

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THE MARKETING SIDE

The second step in inventory planning involves a forecast of unit requirements during the future period. Both a sales forecast and an estimate of the safety level to support unexpected sales opportunities are required. The Marketing Department should also provide pricing information so those higher profit items receive more attention.

The figure below ties each subsystem together and shows the three items of information needed for the decision to order additional inventory.

Inventory planning

The production side

The marketing side

Inventory data base



 

 

The three subsystems are tied together in a single inventory-management system. The inventory management system can also be illustrated in terms of the three subsystems that comprise it. The figure below ties each subsystem together and shows the three items of information needed for the decision to order additional inventory.



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